The Search for the Best School Music Mash-Up is On!
Thu, 02/11/2010
The Search for the Best School Music Mash-Up is On!
Elementary and Middle School Choruses Compete for $10,000
Port Washington, N.Y., February 10, 2010 – Ready…Set…MASH!
This spring, as a means of encouraging creativity and fostering arts education for young students, Apple & Eve® Fruitables™ is searching for the best school music mash-up in America. The winning school chorus, choir, glee club, or vocal group will be awarded $10,000 and the title “Best School Music Mash-Up in America.”
Like Fruitables, a mash-up of fruit and vegetable juice, a music mash-up is the medley of two or more songs. Most recently made popular by primetime television, Fruitables is looking to spotlight school choruses across the country that have also mastered the newly popular art form.
Elementary and middle school choruses, grades K-8, are eligible to enter by submitting a video of their mash-up performance via the Fruitables Facebook fan page, along with a 100-word essay describing their school’s need for music program funding. Entries must be received no later than April 30, 2010 and can be submitted via Facebook at www.Facebook.com/AppleandEve.
Beginning May 3, 2010, America will have the opportunity to view all of the finalists’ performances, chosen by an independent panel of judges, and vote for their
favorite. The winning school will then be announced the week of May 17th.
The search for the best school music mash-up in America is a part of “Seeding the Arts,” Fruitables’ larger mission to support underfunded music and arts programs in
schools across America. Fruitables has initiated its commitment by teaming up with the VH1 Save The Music Foundation to support the organization’s mission to restore instrumental music education programs in American public schools, and to raise awareness about the importance of music as part of each child's complete education.
In addition to an initial donation of $25,000, Apple & Eve will make an additional $1 donation to the VH1 Save The Music Foundation for each new Apple & Eve Facebook® Fan between February 15, 2010 and August 31, 2010 up to a maximum donation of $5,000.
For a complete set of contest rules and regulations, and additional information about “Seeding the Arts,” contact FruitablesMashUp@hunterpr.com or visit www.AppleandEve.com.
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About Apple & Eve
Apple & Eve is one of the largest independently owned juice companies in the U.S., with total sales of over $200 million. Founded in 1975 by Gordon Crane and his brothers Cary and Alan, and headquartered in Port Washington, NY, the company is known for its great tasting, innovative and healthy juice products. Apple & Eve markets a complete line of juices, including Apple & Eve 100% pure juices and Northland dark fruit juice blends. Apple & Eve also markets the Sesame Street line of juices for children, the Seneca brand, and Apple & Eve Organics. Apple & Eve natural products are found in supermarkets, mass merchants, warehouse clubs, drug stores, health food stores and convenience stores across the country.
About VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. To date, VH1 Save The Music has provided more than $45 million in new musical instruments to 1,700 public schools in more than 100 cities around the country, impacting the lives of over 1.4 million children. With the support of people across the country and the 2010-2011 Ambassador Class including: OneRepublic, Chrisette Michele, Nick Lachey, Mandy Moore, Kelly Clarkson, Jason Mraz, Fall Out Boy, Colbie Caillat, it is The Foundation’s renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade. Get involved and learn more at www.vh1savethemusic.com.
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. To date, VH1 Save The Music has provided more than $45 million in new musical instruments to 1,700 public schools in more than 100 cities around the country, impacting the lives of over 1.4 million children. With the support of people across the country and the 2010-2011 Ambassador Class including: OneRepublic, Chrisette Michele, Nick Lachey, Mandy Moore, Kelly Clarkson, Jason Mraz, Fall Out Boy, Colbie Caillat, it is The Foundation’s renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade. Get involved and learn more at www.vh1savethemusic.com.