Moe’s Is Bringing Out the Dead
 

- Moe’s is looking for dead rocker look-alikes to adorn the walls of Moe’s Southwest Grills -
 

ATLANTA, GA. (JANUARY 21, 2010) – The “MOE” in Moe’s Southwest Grill originally stood for
Musicians, Outlaws and Entertainers, and the music and artwork in Moe’s restaurants have been a reflection
of that persona. All the tunes played in Moe’s restaurants are those of the dearly departed, and Moe’s is
ready to get that rock ‘n’ roll image up on the walls.
 

That is where the Dead Ringers™ promotion (www.BEaDEADringer.com) comes in. From now until April
20, Moe’s is asking anyone who is a “dead ringer for a dead rocker” to enter the Dead Ringer Contest for a
chance to be one of the winners whose portrait will be painted and hung on the walls of Moe’s locations
nationwide. The first 5,000 legitimate entries will receive $5 in Moe Bucks, the top 100 will receive a
Moe’s t-shirt and the top 14 will win free Moe’s burritos for a year, and may be invited to jet to Atlanta for
costumes, make-up and a photo shoot. All of the official rules and details can be found at
BEaDEADringer.com.
 

“The viral, interactive attributes and the potential to become a part of the permanent artwork at Moe’s
makes this promotion exceptionally engaging for our guests,” explains Joel Bulger, vice president of
marketing for Moe’s. “This is great way to encourage our fans to truly become a part of our brand and to
use social networking in way that we have never done before.”
 

For those who don’t look like a dead musician, Moe’s invites you to go to BEaDEADringer.com and “Rock
Your Face.” The Web site features a photo uploader that allows visitors to put their faces on those of rock
stars from a variety of musical genres and share the images with friends via email and social Web sites.
 

Like any good musical experience, the Moe’s Dead Ringer promotion features exclusive “merch,” with
proceeds going to a good cause. Moe’s will donate all proceeds of Dead Ringer t-shirts and Moe’s guitar picks purchased at www.BEaDEADringer.com to the VH1 Save the Music Foundation, a non-profit organization whose mission is to restore instrumental music programs in public schools. This is the first of several Moe’s programs to benefit the Foundation. To learn more about this and future programs please visit Moe’s Newsroom.
 

About Moe’s Southwest Grill
Moe’s Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging
atmosphere with over 400 locations nationwide. At Moe’s, each meal is prepared right before your eyes and
is accompanied by free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the
Close Talker salad. Founded in 2000, Atlanta-based Moe’s Southwest Grill was named a Top Ten Growth
Chain by Restaurant Hospitality in 2007 and is a Gold Award winner of the 2008 Consumer’s Choice in
Chains Awards. Moe’s is owned by FOCUS Brands® Inc., the franchisor and operator of over 2,200
Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® locations and Seattle’s Best Coffee® on
certain military bases and in international markets. For more information, visit www.moes.com.
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