TAO Experience Announces That Proceeds From The July 30th Break’n Through Event will Benefit The VH1 Save The Music Foundation

NEW YORK, NY (June 14, 2009) - TAO Experience, the creative minds behind BREAK’N THROUGH, are set to donate a significant portion of the proceeds from their July 30th concert to the VH1 Save the Music Foundation. The showcase, to be held at the renowned Highline Ballroom (431 west 16th street, New York NY), will feature performances by 6 top up-and-coming Pop and R&B artists and is headlined by NVA Recording Artist TINA BROWN.

“We are so happy to be able donate to such a relevant foundation.’’ Explains Ben Aronson, President of TAO Experience and Creator of BREAK’N THROUGH. “The VH1 Save The Music Foundation plays such a huge role in preserving our children’s music education programs; without organizations like this one, there would be no future BREAK’N THROUGH artists.”

The VH1 Save The Music Foundation is a non-profit organization dedicated to restoring instrumental music education in American public schools, and raising awareness about the importance of music as part of each child's complete education. Since 1997, the VH1 Save The Music Foundation has
provided $43 million worth of new musical instruments to more than 1,600 public schools in more than 100 cities around the country, impacting the lives of more than 1.2 million public school students.

“Break’n Through is another organization interested in creating opportunities for musicians,” said Paul Cothran, VH1 Save The Music Foundation Executive Director. “We are thrilled with all they are doing to benefit the Foundation, helping us to ensure that additional children have access to the benefits of music study.”

BREAK’N Through will raise money for the VH1 Save The Music Foundation through ticket sales and corporate sponsorship. Tickets for Break’n Through can be found on www.ticketweb.com while information on sponsorship and press/media inquiries can be emailed to Bob Broderick, bob@taoexperience.com.

BREAK'N THROUGH is the highly anticipated concert series that showcases some of the most talented up and coming artists and bands in the music industry today. Donating a significant portion of proceeds to support the VH1 Save The Music Foundation (and other similar charities), BREAK’N THROUGH is committed to nourishing arts and music in the next generation. The concert/events will be attended by top executives in music, advertising, marketing, fashion and media. BREAK’N THROUGH will also be filmed in HD as part of a reality series covering the successes and obstacles that face today’s artist, posing the question “What does it really take to “make it” in the music industry, without a “Golden Ticket?”

With performances by Leah Fairchild, Bryan Gibbs, Chey’ N, Ricky Blaze, Christian Rich and AHMIR and Headlined by TINA BROWN, BREAK’N THROUGH Pop/R&B is sure to be one of the hottest events of the year. The July 30th POP/R&B Showcase will be the first of 4 showcases this year, the remaining shows will include: Rock, Hip-hop, and unplugged.

TAO Experience is a full service marketing agency that develops designs and implements intuitive campaigns that stimulate consumers. Building brands and developing strategies that resonate with their target markets Tao is the influencer. Creative and dynamic, TAO is determined to re-invent the consumer - brand experience. www.taoexperience.com

About The VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. Since 1997, VH1 Save The Music has provided $43 million worth of new musical instruments, donated to more than 1,600 public schools in more than 100 cities around the country, impacting the lives of more than 1.2 million public school students. Now eleven years strong, it is our renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade! To join the movement to First Make Music, Then Make History, visit www.vh1savethemusic.com.